For progressive retailers in 2017, it’s clear that the brick and mortar and traditional POS aren’t going anywhere. None the less, advances in mobile technology have created an expectation from today’s savvier smart phone shopper for an omnichannel experience.
Everything from local store inventory visibility, in store pickup, loyalty programs, and social media demonstrate how the instore retail experience is being redefined. Mobile 2.0 then, marks the evolution of mobile technology from an accessory to traditional sales channel to now the driving principle within retail sector.
Technology is redefining POS and the brick and mortar experience for the shopper. In the whitepaper Retailers: Welcome To The Mobile 2.0 Platform, Vision33 partner Retail Pro outlines expectations of the modern shopper and how retailers are leveraging mobile 2.0 to provide them with an even greater omnichannel experience.
Mobile 2.0 has redefined the retail experience. To be competitive today requires that retailers to meet customer expectation for how, when, and where they will transact with their business. Learn more about the mobile 2.0 technology that is redefining the customer experience so that your business can achieve a successful omnichannel retail strategy.